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strategy-first™ creative

Soul IV

Soul IV’s mobile IV wellness team delivers top-tier vitamin infusions, intramuscular shots and NAD+ infusions to you in the comfort and safety of your location.

Strategy

Soul IV partnered with Sentius during their startup phase to launch in Melbourne and planned expansion across Australian capital cities.

They faced challenges with effectively communicating their brand and understanding market demand for their services through data modeling and forecasting. Additionally, they needed guidance on strategically allocating their budget to scale and generate leads.

We began the project with a brand strategy workshop including the Soul IV team. We understood the requirements and how to deliver high-level results and impact, tell their story and shape their brand identity for success.

+2.4k

New bookings generated
in first 6 months

+734k

Total revenue generated
in first 6 months

+775

Organic search traffic
increase per month

A comparison of Soul IV's old logo design and new logo design by Sentius Creative
A comparison of Soul IV's old logo design and new logo design by Sentius Creative
Image of a person's arm and another person's hand with a black glove inserting a needle into the arm for a drip infusion
White Soul IV logo on a black background

Brand Identity

Creating a strong mark that is ownable, versatile and tells the Soul IV story was key to shaping an identity that aligned with their desired perceptions of: sophistication, expertise and elegance. We did this with an abstract monogram from the brand’s name: S, I, V. The result was a luxurious, understated visual identity paired with a soft colour palette that allows Soul IV to stand out among competition and resonate with their audience.

Image of two adults in white bath robes in a hotel room having a conversation next to a Soul IV drip machine
Colour palette: off white, charcoal, peach, sand, lilac purple, mint green and sky blue
Soul IV white logo
Image of a clear drip bag with the Soul IV logo
Monochromatic image of dark, floating rocks with the words 'Health & Wellness, anywhere, anytime'

The outcome was a new, classy brand that we're delighted with.”

Thumbnail of Nathan Schram

Nathan Schram
Co-Founder & CEO
Soul IV

An angular symbol with a shiny metallic treatment applied
Image of a Soul IV promotional brochure design
Image of a Macbook laptop with a mockup of a Soul IV website concept
Several images showing sample social media tiles for Soul IV in various design styles

Extended partnership

Following a successful outcome with the logo, Soul IV engaged us to create social media templates, business cards and printed collateral.

Image of the front and back of dark Soul IV business cards laid against grey stone hexagonal tiles
Image of a muscular bearded man doing a pull-up, he is wearing an exercise top with the brand Soul IV
Animated GIF showing three different font styles for Soul IV's brand identity concept
Mood board of brand design guidelines such as logo use, typography and colour application for brand Soul IV

Brand guidelines

Without a guide it’s difficult to know the vision and direction for using the brand toolkit. These brand guidelines showcase all the formats for the logo, minimum sizes, clear space, typography, patterns, imagery direction, colour palettes, social applications and more.

Product mockup image of a person carrying a plain tote bag with a black Soul IV symbol on it, against a plain wall with natural shadows cast on it
An angular symbol with a shiny metallic treatment applied
Image of the Soul IV symbol mocked up on large wall posters across an empty train station platform
Image of the Soul IV white logo on a round retail store sign

What impressed us most was how quickly their whole team jumped into action, helping us cement our brand and taking charge of our SEO and Google Ads. The Sentius team have been great to us and for us.”

Thumbnail of Nathan Schram

Nathan Schram
Co-Founder & CEO
Soul IV

Packaging design concept showing a shiny black plastic parcel with a green symbol in the middle, against a background of dark stone
Services

Brand Strategy

Brand Design

Graphic Design

Campaign Design

Team

Mark Fraser
Founder & Group CEO

Mark Brown
Design Director

Jackson Starcevich
Head of Growth – Digital

Lucy Haworth
Senior Marketing Projects Manager

Johnathon Salomon
Senior Client Strategy Manager

Emily Johnson
Senior Writer & Team Lead

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