Zeologic Power Detox is a natural potent body detoxifier which helps you to be your best by supporting all over body improvement and wellbeing.
Strategy
Zeologic partnered with Sentius in their startup phase to launch in Melbourne and plan for global expansion. We crafted a comprehensive brand strategy, including naming and identity, packaging, website, and marketing services. Using our strategy-firstâ„¢ process, we developed a direction centred on ‘being your best,’ leveraging a scientific approach inspired by Zeologic’s exclusive access to a rare zeolite mine.
Brand identity
The shape of the Zeolite structure inspired an abstract symbol, conveying the brand with a solid, geometric design. This represents how the negatively charged Zeolite captures toxins and heavy metals in its cage-like structure.